Eye for Mortgages

'Eye for Mortgages' is a brokerage business introducing home owners to a network of fully qualified IFA's (Independent Financial Advisors).

Through utilising platforms such as 'Google Ads', those people searching for mortgage quotes are presented with a web link to www.i4mortgages.co.uk, on reaching the site users are able to complete a simple enquiry form. The information on this enquiry form is then utilised to select an expert IFA who will then contact the enquirer to arrange a face to face meeting.

The service is free to the end user as a 'finders fee' is payable from the IFA. Expertise is required to manage the advertising campaign as the cost of advertising can easily outweigh the revenue generated by the finders fee.